Workshop on UX Design & Social CRM

Fri, 2017/06/02 - 18:30 to 20:30
Mr. Kofi Lai, Data Analytics Manager of Fimmick & Mr. Adrian So, Business Analyst of Fimmick
LT7, 3/F, Cheng Yu Tung, CUHK

Language: Cantonese

Mr. Kofi Lai – Data Analytics Manager of Fimmick
Kofi has over 10 years of experience in the CRM and data industry. His expertise extends from providing invaluable customer insights to building inseparable relationships for big brands, such as Coach, csl and Acuvue. Managing and analysing customer database across various industries allowed him to develop all-rounded CRM strategies to improve brands’ marketing initiatives. 

Mr. Adrian So – Business Analyst of Fimmick
Graduating with a Marketing and eCommerce Business degree, Adrian worked in the market research sector for 4 years where he developed strong analytical and interview skills for all sorts of consumer research. He furthers his skills by bringing them into the digital and social media space at Fimmick. He is now involved in various website and mobile app projects, handling project management, stakeholder engagement and usability testing to help brands, such as Acuvue, Audi and Watsons, improve their consumers’ user experience. 

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